orby
Orby · invite-only beta · summer 2026

Numbers tell you what.
Your users tell you why.

An always-on AI teammate inside your product, having short, kind, in-the-moment chats with the users your dashboards can only count.

Reserve a spot limited founding spots · no card required
app.loomly.com/approvals
O
Quick chat with Orby
AI · in-app · 30s
×
Orby· embedded in Loomly
Hey Priya — saw you bounced off the new approvals flow twice today. Mind if I ask one quick question?
Priya· Loomly user
ugh yeah, sure
Orby· embedded in Loomly
What made you close that permissions popup? Trying to understand if it's the copy or the timing.
Priya· Loomly user
honestly it felt sketchy. like it was protecting Loomly, not me. I just Slacked my manager instead
Orby· embedded in Loomly
Got it — that's super useful. Logging it for the Loomly team. Thanks Priya 🙏
Reply…
The problem · with dashboards

Your dashboard says feature uptake is 27%.
Your users say something completely different.

Numbers tell you something happened. They never tell you why, or what to ship next. Toggle below to see what we mean.

Q2 product analyticsAuto-refresh · 5m
Active users
3,184
+2.1%
New feature uptake
27%
Time-in-app
4m 12s
−0.4%
NPS (n=84)
32
+3
Feature adoption · last 12 weeks
Funnel · approvals flow
Started100%
Reached step 271%
Submitted38%
Returned next day14%
so what?// you still have to guess
This week · 187 in-app chats · 3 themesSynthesized by Orby
Approvals friction
"…protecting someone other than us."
"Honestly, we trained our team to just Slack the manager instead. The two-step thing felt like it was protecting someone other than us."
Priya · Ops Lead, Helmm
Onboarding gap
"I would have churned in the first ten minutes."
"I figured out the import myself by clicking around. If I weren't a developer I would have churned in the first ten minutes, no question."
Diego · Founder, Quartzpay
Pricing perception
"The value showed up in week three."
"It's not the price that's the problem. It's that the value showed up in week three, and the bill showed up on day one."
Maya · PM at Loomly
so what?→ Re-sequence approvals: collapse step 2 into step 1. Estimated 4hr eng.
What you get

A super-star CX team,
without the $480k headcount.

Orby replaces a research coordinator, a CX analyst, and a user interview scheduler — for a fraction of the cost, running 24/7, embedded directly in your product.

Founding member · invite only
01

An in-app teammate, not a survey

Orby lives inside your product and asks one precise question at the right moment. No forms, no email chains. Just a 30-second chat where the user already is.

1 line · in-app
02

Conversations, not stars

Forget rating scales. Orby asks open questions and listens. You get direct quotes, verbatim language, and the real reasons behind the numbers.

~38% reply rate
03

A weekly Friday report

Every Friday morning you receive a short, opinionated synthesis. What your users said this week. What it means. What to do about it. No dashboards to interpret.

Friday, 9am
04

A searchable quote library

Every conversation is indexed. Search by theme, feature, user segment, or sentiment. Pull the exact quote you need for the next sprint planning or investor update.

Searchable
A real Friday report · anonymized

What lands in your inbox.

from: [email protected] Fri · 9:02a
Loomly · week 14 · 187 in-app chats

Approvals flow is fine. The permissions copy is what's killing you.

Hi Maya — quick one before the weekend. The widget caught 187 users this week, 64 of them on the new approvals flow. The flow itself is not the problem; 41 of 64 bounced off the same permissions modal. They didn't trust it. Eleven of them used the same word: "sketchy."

"I'd rather just Slack my manager. The popup felt like it was protecting Loomly, not me."

Priya · Ops, Helmm

"I clicked 'don't show again' and forgot what I was even doing."

Tomas · Ops, Beam
Recommendation · ship this week

Rewrite the permissions modal in the user's voice, not the platform's voice.

est. 3hr eng impact: high quotes: 41 of 64

full transcripts + quote library → askorby.com/loomly/wk14

From the founder

Ten years in product. Every answer that mattered came from a conversation, not a dashboard.

I've integrated Mixpanel, Amplitude, Heap, and half a dozen others. Built funnels, set up cohorts, wired up event tracking. The dashboards got better every year. The guessing never stopped.

The decisions that actually held up — the ones where we shipped the right thing — came from sitting down with a user. Every time. A 30-minute call would answer what six weeks of analytics couldn't.

Orby is the thing I kept wishing existed: a way to have those conversations at scale, right inside the product, without scheduling a single call. The founding cohort is small — I want to be hands-on with every team we bring in.

T
TJ
founder, orby

Founding member

Limited spots
  • Founder pricing locked in for 4 months
  • Direct line to the founder, weekly
  • First crack at the synthesis tooling we're building
  • Unlimited in-app conversations, indefinitely

No card. We'll write back personally within 48 hours.

FAQ

The six
things people
actually ask.

If something's still unclear, drop us a line at [email protected].

Not even close. Chatbots are built to deflect support tickets. Orby is built for research — it asks precise questions about friction, confusion, and unmet needs. It doesn't try to resolve issues. It tries to understand them, then synthesizes what it hears into something your product team can act on.

Orby is designed for small teams. The entire output is one Friday email. No dashboards to log into, no calls to join, no reports to interpret. You spend about 10 minutes reading it, then you have a specific thing to try. That's it.

Orby is rate-limited by design — each user is asked at most once every 14 days, and only at moments you choose (post-action, on exit, after a specific flow). Our current average is a 38% response rate, which is unusually high because the question is timely and the interaction is short. Users don't feel surveyed.

You tell it. During onboarding you share the 2-3 things your team is genuinely uncertain about — "why are people leaving the onboarding flow?" or "what's confusing about the new pricing page?" Orby shapes its conversations around those questions, then listens for patterns.

All conversations are encrypted in transit and at rest. User responses are anonymized before they reach your report — you see themes and quotes, not names. You own your data and can export or delete it at any time. We don't train models on your conversations.

The beta begins June 2026. Founding members are onboarded in May — we'll spend that month getting Orby set up in your product, tuning the questions, and making sure the first Friday report is actually useful. The waitlist is currently open.